BirdieConsulting

The Bespoke AI Consulting Practice for B2B Marketing

Selected work

Recent work.

A look at the platforms we have designed, built and now operate with B2B marketing teams — each one bespoke, governed and built on Birdie Intelligence.

AI & Marketing Intelligence

Marketing AI Hub

A governed knowledge platform that scales AI-enhanced marketing across the organisation, built on Birdie Intelligence and shaped to how Hempel actually works.

Full-Funnel Demand Generation

Hempel

The Steel Dilemma — reframing corrosion protection as a sustainability imperative

9.2% YoY growth — €59M Avantguard revenue, 3x market38x ROI — €130K media → €5M incremental revenue263 sales-ready opportunities to commercial teams

Account-Based Marketing

Hempel

Specified To Last — establishing market presence through ABM

All 33 target accounts actively engagedProject win rate increased from 38% to 59%Pipeline value increased 43%

Commercial Acceleration

Novozymes OneHealth

ProbioBrain — building a digital GTM engine for a new probiotics brand

7.7% content conversion rate70% lead-to-meeting conversion rate7–12x expected ROI

Demand & Lead Generation

Hempel

Paint Your Way — driving leads through a new maritime regulation

3.14% CTR (vs 0.5% benchmark)1,493 impact assessments booked2.5–5M EUR total pipeline value

The next step

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