BirdieConsulting

The Bespoke AI Consulting Practice for B2B Marketing

Bespoke AI for global B2B brands

We
transform

B2B marketing built for the AI era, delivering quality at scale and brand consistency.

Clarity that scales

About us

Birdie designs, builds, and operates AI-powered marketing systems for complex B2B organisations.

We turn data, machine learning, and AI agents into practical tools that support strategic marketing decisions, improve execution, and drive commercial growth.

By combining strong data foundations, rapid experimentation, and enterprise-grade engineering, we help organisations move beyond AI pilots and build secure, scalable systems that create lasting business value.

The Problem

The intelligence layer behind modern marketing

AI is only as reliable as the data and business logic behind it.

Without a shared intelligence layer, teams prompt from different versions of the truth. The result is faster execution, but not better decisions. Different agents produce different answers, different recommendations, and different versions of the company.

Birdie builds the data foundations and intelligence layer that align people, systems, and AI around the same commercial reality, making AI outputs consistent, scalable, and useful in practice.

AI without a shared layer

Five agents, five answers.

Each one works from its own interpretation of voice, facts and segmentation, and the company ends up sounding like five different companies in the market.

AI on a bespoke platform

Five agents, one source of truth.

They share the same voice, the same current facts and the same segmentation, all validated and governed inside a platform that stays up to date with the business.

Our Offerings

Six ways we engage, each one grounded in Birdie Intelligence and shaped to your operating model.

01

Strategy & Adoption

A clear direction with the use cases and operating model your leadership can actually stand behind.

02

Agentic AI

Production-ready agents for real marketing tasks, governed and continuously evaluated against business outcomes.

03

Marketing Intelligence

The knowledge graph and memory that lets every agent speak as one company rather than five.

04

Knowledge Foundations

Your brand, segments, products and proof points structured so both machines and humans can work from them.

05

Prototype-to-Production

Everything from sprint zero through to shipped tools that your marketers actually use week after week.

06

Bespoke Platforms

The full marketing platform designed, built and operated for you, tailored to how your organisation already works.

Birdie Intelligence

One engine, inside every platform we build for you.

Think of Birdie Intelligence as the brain we plug into your marketing platform, the layer that remembers what your company stands for, knows your products, segments and proof points, and keeps every AI you use speaking as one company rather than five.

How it fits together

Your marketing team

The people doing the work

Your bespoke platform

Where work happens every day

Branded tools, studios and agents shaped to your operating model

The engine inside

Birdie Intelligence

Your brand, products and proof, structured so every AI uses the same source of truth

AI models & your existing systems

Frontier models, CRM, CMS, DAM, analytics

Stays yours

Your data, brand and content

Always your property, fully isolated inside your tenant and never shared between clients under any circumstance.

Stays ours

The engine and how it gets sharper

Every engagement strengthens Birdie Intelligence itself, so each new client inherits the compounded learning of everyone who came before.

Inside the engine

New work

Recent work.

Hempel

AI & Marketing Intelligence

Marketing AI Hub

A governed knowledge platform that scales AI-enhanced marketing across the organisation, built on Birdie Intelligence and shaped to how Hempel actually works.

Read case

Example studios on the intelligence layer

01Translation

Translation Studio

Localises pages across markets while keeping voice, segmentation and proof points consistent with the rest of the brand.

02Content

Case Story Creator

Turns rough input from sales into publish-ready customer stories in hours rather than weeks, without losing nuance.

03Campaign

Repurpose Studio

Takes a single campaign and reshapes it into the formats each channel needs, all anchored in the same source of truth.

04Search

SEO Studio

Briefs and drafts articles that are built to rank, grounded in the same brand truth as everything else the platform produces.

05Visual

Image Studio

Generates and curates on-brand imagery inside the platform, so visual work stays governed as the words around it.

06Product

Product Sheet Studio

Turns structured PIM data into accurate, on-brand technical product sheets in minutes, so specifications stay consistent everywhere they appear.

07Conversion

Landing Page Studio

Builds ready-to-deploy landing pages adapted to each industry, account and persona, all drawing on the same brand truth and proof points.

08Lifecycle

Customer Journey Builder

Maps and assembles end-to-end customer journeys across touchpoints, keeping every stage aligned to the same personas, segments and messaging.

09Social

Social Studio

Produces ads and organic content for LinkedIn, Meta, Google Ads, Display and X, each shaped to its channel while still speaking as one company.

The next step

Quality at scale. Authority by design.

Every piece of marketing on brand and on point in every market, with your edge, narrative and proof built into the system so your company is the one customers and AI choose first.

Initiate a briefing