The Bespoke AI Consulting Practice for B2B Marketing
Case · Marketing AI Hub · Confidential
How do we turn AI into a competitive edge, and not just small efficiency gains?
That was the question a global industrial leader brought to us, and the Marketing AI Hub is our answer, a bespoke platform built on Birdie Intelligence and shaped to their marketing operating model, owned outright by them. The client name is shared under NDA on request.
10 mo
Production build
5 zones
Architecture
EU
Resident + self-hosted
3×
Compliance reviewed
The Brief
Four marketing challenges that AI should address.
Reduce G2M complexity
Aligning scope, ambitions and insights across markets and segments around one shared source of truth for brand, products, segments and personas.
Reduce time-to-market
Compressing brief-to-launch cycles that used to be measured in months, with studios speeding up production today while the memory and graph quietly shorten every next campaign.
Increase scalability
Lifting the ceiling set by team size, by letting agents work from the same shared facts in parallel, which is what actually makes a 10x step-change possible.
Greater relevance
Applying persona, market and segment context to every piece of output, so the result feels like genuine local adaptation rather than word-for-word translation.
What we built
Not a prompt wrapper, but the orchestration layer that makes frontier AI actually work.
We do not build the frontier models themselves, we build the layer between them and the client’s marcom stack across five architectural zones, covering ingest, memory and graph, agents, studios and the client surfaces marketers use every day, all on standard open-source components and EU-resident infrastructure with a full audit trail.
The ingest pipeline turns files, meetings and signals into structured, citable facts, while the memory graph keeps learning continuously, so the studios that speed up campaign production today also cut the setup time for every campaign that follows.
The platform is co-built with the client’s marketing team in a weekly sprint rhythm, with no quarterly release cycles to wait for, which is how ideas reach production in weeks rather than quarters.